Infographic: What Shifted in Email Marketing Since We Went ‘Back to Normal’?Everlytic has just published its highly anticipated email marketing benchmarks report for 2022. In it, Everlytic analyses email engagement…Mar 6, 2023Mar 6, 2023
5 Data Compliance Traps to Avoid in SMS MarketingData compliance has been part of responsible SMS marketing in South Africa for a while now. First there was WASPA (the Wireless Application…Jan 6, 2023Jan 6, 2023
7 Ways to Stay Out of Android’s SMS Spam FolderSpam folders used to be unique to email marketing, but for a while now SMSs have started landing in them too. That’s because they’re now a…Dec 1, 2022Dec 1, 2022
Is Marketing Automation Worth the Effort? Studies Say Absolutely!Marketing automation has great potential in business. But many still find it overwhelming. Is it worth figuring out? Here’s the research…Nov 24, 2022Nov 24, 2022
Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.Gmail shook things up a decade ago with its controversial image caching feature. For a short time, engagement tracking was unreliable and…Nov 8, 2022Nov 8, 2022
6 Helpful Holiday Marketing Tips to Drive Sales & RevenueThe holiday season is a great opportunity to gain more customers & generate higher revenue. Here are 6 tips to help you.Jun 20, 2022Jun 20, 2022
8 Things to Check Before Sending Your Email Marketing CampaignMistakes in emails can ruin your campaigns. Send high quality emails by checking these 8 things off your email marketing campaign list.Dec 23, 2021Dec 23, 2021
8 Lead Nurturing Best Practices to Engage B2B ProspectsIf you want to effectively engage with B2B prospects using email, it’s beneficial to operate in line with lead nurturing best practices.Dec 23, 2021Dec 23, 2021
How to Automate Lead Nurturing Content & Improve ConversionsWhat content works at each stage of the buyer’s journey & how can you automate lead nurturing content to improve conversions? Read this…Dec 23, 2021Dec 23, 2021
How to Acquire and Retain B2B Customers with Lead NurturingMaximize the relationship with every lead that comes your way. How can you acquire and retain B2B customers with lead nurturing? Read More.Dec 23, 2021Dec 23, 2021
