4 Tips to Consider When Reviewing Your Email Sending Frequency

1. Keep Your Focus on Engagement

Focusing on and monitoring your engagement metrics may help you better assess what email sending frequency works for your audience. Metrics like open and click-through rates, among others, can help you assess how email engagement changes when you adapt your sending frequency, helping you determine your sweet spot.

2. Stay Protected Against SPAM

Not reaching your subscriber’s inbox can have a detrimental impact on your business. It’s important to align your sending frequency to your audience’s needs to lessen the chances of your emails landing in the spam folder (here are some other ways you can prevent your emails from being flagged as spam).

3. Prioritise Sending Day & Time

Timing is important. To know when to send your bulk email communications, you have to know your audience. According to Wordstream, the best day to send emails is on a Thursday, but you’ll need to test this out to see if it works for you and your audience.

4. Leave it Up to Your Subscribers

If you can, and your business has the capacity to, give your subscribers control over how often they receive your emails. For example, you could give them the option to receive emails daily, weekly, or monthly. You can present this option either when they first subscribe, or later through an email preference centre.

How Frequent is Too Frequent?

The best sending frequency for your business will depend on you and your subscribers’ needs — though some businesses say one to two emails a week could be a good starting point. Consider the tips in this post when reviewing your sending frequency to improve your email results.



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