eCommerce in the United Kingdom (UK) has grown exponentially. And there’s no sign of it slowing. Is your online store ready to scale?


Apple Mail’s new privacy functionality, which is due to be released anytime from September 2021, has the email marketing world up in arms. This is because it could change the way many marketers track, trigger, personalise, and improve their email campaigns. What does it all mean and how can you…


Communication trends keep changing as technology advances. One thing that remains constant is that bulk communication via SMS and email campaigns is consistently effective. In this post, we’ll go through some trends and bulk communication tips that will help you reach your SMS and email marketing goals.

Email Marketing Still Unbeatable

To stay on…


Our latest marketing guide is all about building conversion funnels, so your online sales can run automatically — even when you’re off the clock. But what exactly goes into a funnel? A typical automated online funnel consists of about six of the following interconnected steps…

Step 1: Attract Your Audience

This is where you catch…


The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email marketing makes this a possibility. Studies show that the global average ROI on email marketing is about 4000% compared to 7% for direct mail. But not…


Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

1. Optimise your Subject Lines & Preview Text

Email…


Webinar funnels are common on social media, and people love them! Why? Because getting a free intro training session to something you’re interested in is great. Plus, it’s video-based, which usually keeps more people engaged. What do you need to piece one together? …


You’ve worked hard to close a sale, made sure your customer is happy, and watched them drive off in their new vehicle. Now what?

Now it’s about retaining and maintaining that relationship. “Purchasing or leasing a vehicle is unlikely a one-time affair for most of your customers,” says Data One…


WhatsApp is one of the most used instant messaging apps in the world. If you already make use of WhatsApp for Business, integrating a WhatsApp click-to-chat link into your other communications may benefit you. For example, in email, a click-to-chat link can offer a seamless communication transition from one channel…


Online marketing funnels (like the ones we teach you about in our guide, How to Drive Conversions Using Automated Marketing Funnels) are made up, in part, of a series of webpages. Because of this, some people wonder what the difference is between funnels and websites. Here’s our take:

Websites and…

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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