Boost Your Email Marketing with Social Proof. Here’s How.

What is Social Proof?

  1. Expert: When an expert in your industry recommends your products or services or is associated with your brand.
  2. Celebrity: When a celebrity endorses your products.
  3. User: When your current users recommend your products and services based on their experiences with your brand.
  4. Crowd: When a large group of people is seen to be endorsing your brand.
  5. Friends: When people see their friends approve your product.
  6. Certification: When you’re given a stamp of approval by an authoritative figure in your industry.

Social Proof in Email

1. Expert Social Proof

2. Celebrity Social Proof

3. User Social Proof

  • Sharing customer testimonials / reviews: Include these at the bottom of your emails with real photos of the people who shared them. You can even use personalisation tactics like dynamic content and list segmentation to send relevant reviews to people in specific industries.
  • Linking to case studies: For purchases that cost more or require a longer commitment, it’s worth sharing links to real-world case studies of how you’ve added notable value to your existing clients. For instance, we have a whole page on our website dedicated to Everlytic case studies — this is easy to link to in email.

4. Crowd Social Proof

5. Friends Social Proof

6. Certification Social Proof

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Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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