Everlytic POPIA Q&A: Harvesting Data from the Internet & Social Media

1. Can you harvest personal information from social media and the internet to use in marketing?

  • Where you got their details and the permission to have it
  • Transparency around what you want to use the information for, requesting permission to do so

2. Could we take followers from social platforms and target them through email or SMS?

3. Do you need to get consent from a client list first if you plan on uploading the list to social media for ad targeting?

4. How will POPIA affect social media advertising, pay per click, and pay per impression?

5. If you harvest information from the internet and use it to enrich a database you already have, is that allowed?

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Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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