How to Use Contact Data for Automated Communications

Personalisation

This is about talking to an individual using their own unique data and it goes beyond just greeting them by name. With the right information, you can personalise content like points balances, appointment dates, and any other specifics that are relevant to the individual.

List Segmentation

This separates people into groups, recognising that many contacts in your list will overlap in terms of needs, interests, and their stage of the buying cycle. When you filter your contacts by data fields like location, gender, marital status and more, you can ensure that they only receive messages relevant to them.

Dynamic Content

This enables you to build one email with multiple sections for different audiences and programme the system to send each section only to the segment of your list that it applies to. It basically applies an ‘if statement’ to a section of content in your email. Only if the contact meets the criteria will they see it.

Date-Related Mailers

If there’s a specific date on which something special happens for you or your contacts, you can automate messages to go out before, on, or after this date. This can be helpful for birthdays, anniversaries, appointment reminders, or events.

A/B Testing

Knowing what your email readers respond to best is a constant trial and error. But, with automation, you don’t have to do it one email at a time. A/B testing allows you to test two versions of an email in one send — cutting your testing time in half.

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.