Leveraging Data to Compete in the Trust & Attention Economy

Internal Coordination and Resource Alignment

Is Your Business Model What You Think it is?

Building the Foundations

  • Descriptive: these are things you could probably determine if you looked at a user in person (gender, location, age…).
  • Transactional: these are things you log as result of transactional engagement (products bought, basket size, timing of transactions…).
  • Contextual: these are things you observe based on users’ engagement with your platform (position in conversion funnel, device patterns, engagement patterns…).
  • Inferred: these are produced as the results of running data through augmentation models to provide advanced insights (conversion probability, engagement scoring, predictive modelling, preferences, clustering…).

Creating a Universal, Accessible, Data Pool

Getting Your Team in Place and Onboard

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Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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