Research: Why People Don’t Open Your Emails

The Results

  1. Don’t Send Unsolicited Mail

The ‘From’ Name

  • The ‘From’ Name Matters
    The name you use on your emails may not seem like a big deal, but our research shows that it is. It needs to be a name that’s recognised and trusted.
  • The Company Matters
    Using your company name as the from name on your emails does two important things: 1) it fosters trust, and 2) it increases brand recognition.
  • The Engagement Matters
    People aren’t passive recipients of information — they’re active participants in a (hopefully) ongoing conversation. Sending them emails from a no-reply email address could tell them that you don’t want to engage with them, and that’s bad for business.

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Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.

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