Top Voice Broadcasting Case Studies

Insurance Policy Renewals

Summary:

LeadsRain, an American voice-and-SMS solutions provider, enabled an insurance agency to implement a cross-channel voice broadcasting campaign that simplified the policy renewal process with its policyholders. This included interactive voice broadcasts that allowed listeners to redirect to a live call with the agent, as well as a follow-up SMS for those who didn’t answer.

The Solution:

The insurance agency sent out three voice broadcasts at three-day intervals to alert customers that their insurance policies were about to expire. During the broadcast, the contacts could press 1 to be redirected to a live call with the agent to discuss the renewal.

The Results:

The insurance agency effectively managed their policy renewals process and experienced a growth spurt of 220% over two months. According to LeadsRain, the entire cross-channel campaign also helped the agency stay visible and generate client trust.

Utilities Payment Collections

Summary:

CallFire, another American voice-and-SMS-marketing solutions provider, helps an integrated solid waste services company process the accounts of more than two million customers using voice broadcasting. It helps the organisation collect payments at a higher rate, alert customers of delays, and has reduced bad debt by 40%.

The Problem:

Serving more than two million customers across 29 states in the USA was simple compared to the task of maintaining this waste company’s accounts receivable. Its time-consuming and expensive payment collection process involved manually calling and sending accounts (by post) to thousands of customers at a time. That was, until they found voice broadcasting.

The Solution:

Voice broadcasting enables the waste company to send customised voice broadcasts that reach more customers in much less time and with significantly less effort. According to the company, “A phone list assigned to two people over the course of three to four days can now be completed by one person in about 15 minutes.”

The Results:

This waste solutions provider now collects payments at a higher rate and at a lower cost, reducing bad debt by a whopping 40%. Customer alerts for service delays and courtesy calls also strengthens trust with its clients.

Cross-Channel Messaging for Education

Summary:

Another client of CallFire’s, an American-based community college that offers 5000 courses, seminars, and programs, uses voice broadcasting as part of their larger communication toolkit. At the time the case study was recorded, the college had already used voice broadcasting and SMS to send 80+ campaigns to 7000+ recipients at a time.

The Problem:

Communicating with new and current students can be time consuming and costly. This community college needed a voice broadcasting and text messaging solution to complement their existing digital and print communication plans.

The Solution:

The community college uses voice broadcasting, SMS, and email to communicate with students on subjects like tuition, events, and recruitment.

The Results:

Voice broadcasted payment reminders have been particularly impactful for the institution — increasing payment rates by 5–10%. The SMS and voice blasts have also resulted in significant improvements to their email open rates, event attendance, and student responses to their communications.

Other Case Studies

Like we said, international success stories are abundant online. Here are a few other good ones we found:

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Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.