Using Paid Search to Build Your Email Database

Search engine traffic is high-quality traffic

  • Bounce Rate: The percentage of visitors who leave your site after viewing only one page.
  • Average Session Duration: The average amount of time your visitors spend on your website.
  • Pages per Session: The average number of pages viewed by your visitors over a given time period.
A screenshot of a Source report in Google Analytics.

When paid search meets email

  1. Get them before they leave
Example of an email pop-up aimed at visitors leaving a site.




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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
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Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.