Using Paid Search to Build Your Email Database

Search engine traffic is high-quality traffic

  • Bounce Rate: The percentage of visitors who leave your site after viewing only one page.
  • Average Session Duration: The average amount of time your visitors spend on your website.
  • Pages per Session: The average number of pages viewed by your visitors over a given time period.
A screenshot of a Source report in Google Analytics.

When paid search meets email

  1. Get them before they leave
Example of an email pop-up aimed at visitors leaving a site.

Conclusion

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Everlytic

Everlytic

Marketing automation software that enables data-driven and hyper-personalised communication via email and SMS.